DETROIT, May 30 /PRNewswire/ -- Georgella Muirhead and Bob Berg, founding partners of the Detroit-based public relations firm Berg Muirhead and Associates, are returning to teach a second installment of the popular communications seminar for public officials as part of the University of Michigan-Dearborn professional development program, the Institute for Local Government (IFLG).
Media and Community Relations II is offered on June 7th from 6:00 p.m. to 9:00 p.m. at the Fairlane Center-North Building, 19000 Hubbard Drive, on the University of Michigan-Dearborn campus. A networking dinner to meet state and local leaders begins at 5:15 p.m.
"Working effectively with the media has become even more important for those of us in public office," said Sheila Cockrel, assistant director of the IFLG program and a Detroit City Council member.
Topics include how to develop working relationships with the media and how to remain collected during interviews. New activities include participation in a mock press conference. Additional topics for community relations include communicating with the public on millages and ballot issues.
Also new is a segment with Susan Rosiek, executive editor of the Observer & Eccentric newspaper group which operates 15 weekly newspapers in Oakland and Wayne counties.
Register online at or call 313- 593-5140. Cost is $69 and includes dinner and a take-home communications reference guide developed by Berg Muirhead and Associates.
Berg Muirhead and Associates, Inc. (BMA) is one of southeast Michigan's leading public relations firms with expertise in media relations, event planning, editorial services, public affairs, crisis management and community and minority outreach. Since 1998, BMA has successfully served a cross-section of clients in such areas as health care; foundations; non-profits; cultural institutions; hospitality and entertainment; education; retail and professional services; financial and technology services; and government, political, civic and public affairs.
Muirhead served 24 years as Senior Public Relations Administrator in the cities of Ann Arbor, East Lansing, Southfield and Detroit. She was also Director of Communications for the Wayne County Commission.
Berg served as senior public affairs advisor to two of Michigan's longest serving Chief Executives, as executive assistant for public affairs to Michigan Governor William G. Milliken from 1977-1982, and then as press secretary to Detroit Mayor Coleman A. Young from 1983 through 1993. He currently serves as a consultant to Detroit Mayor Kwame M. Kilpatrick.
Source: Berg Muirhead and Associates, Inc.